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Website visibility

Webpage is the processing of affecting the visibility of a page in a natural (organic) results. For good On-Site structure Create quality on page content
Think about what users want to know, not what you want to tell them,considers how it works, "what" people searching for,keep to reading articles for human eyes,this techniques d'ont affecting Google's guidelines,you made sure the different search bots we love'it you.
Structured needs of optimization with a main-left-right source code. Fusion strategie:For every sites needed to same logic structure :"white hat" ...

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On site seo strategies

Mobile Optimization

Off site seo

Social Marketing

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On site seo
Mobile Optimization
Off site seo
Social Marketing

On Site SEO

On-page SEO is the combination of SEO factors that web designers have direct influence over. These are aspects of SEO that can be found “on the web page.” They are analyzed by search engines, in addition to off-page factors, to determine search result rankings. On-page SEO factors include created content, HTML structure, and website architecture. This provides an opportunity for marketers to increase their chances of having their website at the top of a search results page. Why does TrackMaven think that On-Page SEO is important? Web designers have the ability to control all these SEO influencers by optimizing them to increase their SEO rankings. Content can be optimized through keyword research and quality material. You can optimize HTML through HTML titles and meta-tags. Making your website more crawlable for search engines is a great way to optimize architecture. Marketers should not go overboard on trying to over optimize your content. Updates to search engines have made them more adept at recognizing when marketers are trying to heavily manipulate their search rankings using on-page SEO. Search engines take steps to prevent this manipulation. Manipulative actions may even hurt a website. In some cases, search engines have given penalties to websites that have intentionally over manipulated their on page SEO factors. To get pagerank for your webpage use clear metode. Succes on the optimization, is the process of applying in order to increase site visibility, write quality website content. Pagerank is the very important parameter for a webmasters to get a better website ranking on search engines results. This domain have just 2 page rank but estimated PR value is (5-10 PR). Optimized sites appear directly at the top of search engines : The actual terms on the optimization, page speed up,image optimization, mobile friendly and html source code validation help site-appears on first pages in the searching resultate-list. The make some information and best aparents recommendations public regarding is to get indexed and ranked within their system. Optimized algorithms to address the most recent changes made by Google, Bing and Yahoo, this changes affect your visibility score, your rankings, for public visitors you can create wonderful visualizations of data which you can share with prospective for people, visitors, posibly clients. Allowing to the chances that a given, optimize will perform your page and gain trust rank, from functioning well or feeling good, on the eyes who reading your quality website content placed at the top. Give Professional help, we can offer a big difference positions for your site . Building backlinks is a time consuming effort, but it is extremely important, and should be of high priority to improve your pagerank. I hope I have made clear the importance of building good inbound links .Realmente what is looking for the best practics, ansver is this site.

Quality Keywords

Create a useful, information-rich site, and write pages that clearly and accurately describe your content. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it. Ensure that your "title" elements and alt attributes are descriptive, specific, and accurate. Design your site to have a clear conceptual page hierarchy. Follow our recommended best practices for images, video, and structured data. When using a content management system (for example, Wix or WordPress,Joomla), make sure that it creates pages and links that search engines can crawl. To help Google fully understand your site's contents, allow all site assets that would significantly affect page rendering to be crawled: for example, CSS and JavaScript files that affect the understanding of the pages. The Google indexing system renders a web page as the user would see it, including images, CSS, and JavaScript files. To see which page assets that Googlebot cannot crawl, or to debug directives in your robots.txt file, use the blocked resources report in Search Console and the Fetch as Google and robots.txt Tester tools. Allow search bots to crawl your site without session IDs or URL parameters that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page. Make your site's important content visible by default. Google is able to crawl HTML content hidden inside navigational elements such as tabs or expanding sections, however we consider this content less accessible to users, and believe that you should make your most important information visible in the default page view. Make a reasonable effort to ensure that advertisement links on your pages do not affect search engine rankings. For example, use robots.txt or rel="nofollow" to prevent advertisement links from being followed by a crawler.
Try to use text instead of images to display important names, content, or links. If you must use images for textual content, use the alt attribute to include a few words of descriptive text. Ensure that all links go to live web pages. Use valid HTML. Optimize your page loading times. Fast sites make users happy and improve the overall quality of the web (especially for those users with slow Internet connections). Google recommends that you use tools like PageSpeed Insights and Webpagetest.org to test the performance of your page. Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. Ensure that your site appears correctly in different browsers. If possible, secure your site's connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Ensure that your pages are useful for readers with visual impairments, for example, by testing usability with a screen-reader.
Create optimized Content
Title, Description, Keywords relevation
-The key factors in search engine optimization: Google inspect your content and real visitors shered, talking about your content, always you have visitors Google knowing this and will be apreciate with better Serps rank. Presentations, projects, articles, videos, blogs and many other tehnical factors gives you real goal of high quality traffic from search engines. This success is the real value in the entertainment.
There are a lot of ways to improve low quality score keywords, and with Google’s new improvements to quality score, they’re making it a little more transparent as to what you need to do to improve your low quality score keywords. I’ve found in my accounts that it’s most often ad relevancy and/or expected click-through rate. Since these are the easy, faster fixes–they’re the ones I focused on first. Landing page fixes can take up to six weeks for Google to recognize.
Improve your keywords' relevance You'll want to make sure that your keywords are relevant to your product or service. That way, customers are more likely to click your ad as they search for specific terms, which can help improve your clickthrough rate (CTR) and Quality Score . Think about it: if you run a floor waxing business, you probably don't want your ad showing to people searching for hair waxing salons. Here are some ways you can improve your keywords' relevance: Try replacing a single-word keyword with terms or phrases Use keywords of two to three words that potential customers are likely to use to describe your product or service. In some cases, this means you'll want to make keywords that are too general more specific.
Make sure your keywords are relevant to the ads in your ad groups. Let's say the ads in your ad group are about the services you specifically provide for pine wood floor waxing. You might want the keywords in that ad group to include the term pine wood. You can try using keyword insertion to dynamically update your ad text to include one of your keywords that matches a customer's search terms.
Group your keywords by themes based on your product or service. And make sure your ads are about your keyword themes. That way, we can show more relevant ads to potential customers when they're searching for a specific product or service. You can also look at how your company's website layout to get an idea of how to group your keywords.
Modify your keyword match type Once you've segmented your keyword performance data by search terms match type, you can identify which match types are working well for which keywords and searches, you can refine match types for all your keywords to better hone in on the right customers.
Use filters to improve your keywords Filters are a quick way to sort your keyword performance data and identify low-performing keywords. You can filter your keyword data by Status to see which keywords have low search volume, or maybe those that aren't showing your ads because they've been disapproved. Then, you can change your keyword with low search volume to a more general variation to help increase your traffic. Or, follow our advertising policies to fix any disapproved keywords. Here are some other filters you can use to see poor-performing keywords: Try using the Quality Score filter to see which keywords have a low Quality Score. For example, you can choose to see keywords with a Quality Score less than 3. Then, you can make changes to your keywords, such as making them more relevant to your ads or landing page, to help improve their Quality Scores. Filter your keywords by clickthrough rate (CTR) to see which keywords get you a lot of impressions, but few clicks. For example, you can filter keywords with a clickthrough rate that's less than 1%, and then make changes to those keywords so they're more relevant to your ads. Filter your keywords to see which ones are below your first page bid estimate . Then, you can increase the cost-per-click (CPC) bids for keywords that aren't showing ads on the first page of Google search results based on your first page bid estimate. Try using automated rules to automatically raise your keyword bids when they are below your first page bid estimate.

Mobile Optimization

The mobile Optimization refers to the use of browser-based Internet services from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network. Mobile optimization is the process of ensuring that visitors who access your site from mobile devices have an experience optimized for the device.Every year people spend more and more time on their mobile devices and tablets, but many websites still aren't designed to account for different screen sizes and load times. Mobile optimization takes a look at site design, site structure, page speed, and more to make sure you're not inadvertently turning mobile visitors away.
Probably the most important decision you'll make when setting up a site is deciding whether you want to use a responsive, dynamic serving, or separate site configuration. Each has its advantages and disadvantages. Google prefers responsive design but supports all three options as long as you have set them up properly.
Whether you’re trying to get an internal team aligned around your online marketing strategy, or you’re working with an agency partner to build or enhance your customers’ online experience, it’s absolutely critical that you push each other to define and agree upon terms when it comes to mobile.Here’s how we like to define common mobile-related terms when working with our clients:
Mobile-ready: Remember TVs that were “HD ready”? What it basically meant was that the TV could receive an HD signal. All you needed was an HD tuner! In the same vein, mobile-readiness speaks to a site’s potential (or lack thereof) to serve a mobile audience. There are a lot of online tools that will look at a site to determine its “mobile readiness,” like this one. In my opinion, mobile-ready is the oddball of the bunch, and I’d shy away from it if you can.
Mobile-friendly: Simply put, a mobile-friendly website will work on a mobile device. The user will be able to view it, type stuff, and hopefully get to something useful. In our definition, mobile-friendly typically means a site was designed for desktop users, but will work acceptably for the mobile crowd.Mobile-optimized: This is a site designed “from the ground” up for mobile, and it will differ significantly from its desktop counterparts (if a desktop version exists). Mobile-optimized sites are designed for small screens, usually feature a single column layout, have simple navigation, and tend to reduce clutter. They often contain far fewer features than the desktop version.

Off site seo

Off-Page SEO is the combination of SEO factors that cannot be directly controlled by the creator of a website, because they are located “off the web page” These factors are influenced by third party websites and have a large impact on SEO rankings. Search engines analyze off-page SEO signals in addition to on-page factors to determine a website’s search ranking because publishers can manipulate their on-page factors to inflate their ranking. Why does TrackMaven think SEO is important?
Off-page factors give search engines a more complete picture of a website. With marketers using tactics to manipulate and allow for more accurate search result rankings. There are several factors that influence off-page SEO. One are inbound links to a company’s website. These are links published on other websites that redirect to a company’s site. When other websites link to a company’s site, search engines recognize the company as knowledgeable in its field, and give it a higher search ranking. Search engines also look at the social media presence of a company as an off-page factor. The more networks a company is apart of, and the more followers it has, the higher ranked it will be by search engines. Building these factors will increase a website’s overall web authority. Websites with high authority are given higher rankings because they are considered leaders in their industry.
Off Site SEO is a set of techniques you can use to increase your website's ranking. The website will rank higher in the SERPs (Search Engines Results Page) and this also means more traffic, we get more visitors potential clients.
Off-page SEO is the process of optimizing your web pages outside your website by getting links back to it as the only thing you can do outside your website is to build links back to it. These back links act as a vote to the content of your blog. The more and better votes (links) you can get to your webpage the better it will rank in search results.
Link building is the word that refers to off-page SEO in the best manner. They are one and the same can take a blog up the ranks of a search engine result.
Link building means to build links back to your web page from other blogs or websites. Search engines are deeply interested in the number and quality of links over the internet that point back to your web page.Considering your blog as a nominee for the number one spot, these links are the voters for you. Search engines get updated every now and then in routine for the purpose of deciding which web page gets at what position in the search results. These links determine that place for your blog in a search result.Google and other search engines crawl the internet to find the number of links pointing back to your web page and index them. Their algorithm then decides on how to position different web pages.

Social Marketing

Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole.
Combining ideas from commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost-effective way.
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Like commercial marketing, the primary focus is on the consumer--on learning what people want and need rather than trying to persuade them to buy what we happen to be producing.Because of its visibility, this element is often mistakenly thought of as comprising the whole of social marketing. However, as can be seen by the previous discussion, it is only one piece. Promotion consists of the integrated use of advertising, public relations, promotions, media advocacy, personal selling and entertainment vehicles. The focus is on creating and sustaining demand for the product. Public service announcements or paid ads are one way, but there are other methods such as coupons, media events, editorials. A good social marketing plan, then will try to reduce these costs. An anti-litter campaign will try to place more trash cans around the city; a smoking cessation group might offer support groups to help with the effort to sell your products.
Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. According to statistics from the Nielsen Group, Internet users within the United States spend more time on Facebook than any other website.
Twitter is a free microblogging service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices.
Google+ (pronounced Google plus) is Google's social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services.
Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication; registration is not required to edit articles.
LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.
Pinterest is a social website for sharing and categorizing images found online.
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